NERF CHALLENGE is 45,000+ square feet of adrenaline-pumping, action-packed play for the whole family. With head-to-head challenges and over-the-top activations featuring iconic Nerf blasters and sports toys, NERF CHALLENGE is a first-of-its-kind event, and the ultimate active play experience. NERF CHALLENGE is modular, allowing endless arrangements of activations to fit any space.

Responsibilities included: concept design, activation design, game design, marketing creative, copywriting, video and photoshoot directing, branding, special events, staff training