World of Barbie is an immersive and interactive adventure into a real-world Barbie neighborhood. It is every Barbie fan’s dream: a world where the nostalgic toy set is brought to life! Beautiful sets and props create an immersive and infinitely photographable playground filled with content and activities that are perfect for all ages.

Responsibilities included: concept design, activation design, marketing creative, copywriting, video and photoshoot directing, branding, special events